A couple of years ago I hosted Satellite 5, a synthesizer music show on ScrubRadio.com. After a couple of seasons I became too busy to continue the show. Later, ScrubRadio went off the air.
Since then, ScrubRadio has returned and I began to host another show. But times have changed. You can't expect listeners to "tune in" to a scheduled show anymore. People want to listen to shows when they want to listen to shows.
Podcasts are not the answer. Podcasts are recordings that are downloaded. That's fine for listeners but not so fine for musicians. Musicians are generally agreeable to having their music streamed, but they want to keep control of recordings of their music.
The answer is Streaming On Demand programming.
I have re-launched Satellite 5 as a music show that I can record whenever I feel like it and that listeners can stream whenever they feel like it. Contributing artists don't have to worry about recordings of their music being downloaded because the show is streaming-only.
As of this writing I have recorded six shows already and plan to record a new show each week.
Visit sat-5.com for playlists, show info and a link to the show archive, or go straight to the archive at mixlr.com/sat-5/showreel.
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